Am I just a statistic? Just a line on some marketing executive’s Excel spreadsheet which reveals my every whim, desire and purchasing decision and why I make them? Just a demographic statistic which some top-secret computer program hidden away deep inside a mountain complex spends 24/7/365 chewing away on all the raw data [...]

One year ago I was sitting in my office, working, doing all of the normal things that I do on any given day, when an idea that I’d been tossing around in my head suddenly lunged forward into the forefront of my consciousness in the form of an immediate impulse, that I felt as if [...]